{"id":97,"date":"2025-05-05T20:38:13","date_gmt":"2025-05-05T20:38:13","guid":{"rendered":"https:\/\/www.ladamaylamuerte.com\/?page_id=97"},"modified":"2025-05-05T20:45:44","modified_gmt":"2025-05-05T20:45:44","slug":"indian-film-industry-seeks-new-horizons-at-cannes-0","status":"publish","type":"page","link":"https:\/\/www.ladamaylamuerte.com\/indian-film-industry-seeks-new-horizons-at-cannes\/","title":{"rendered":"Indian film industry seeks new horizons at Cannes 0"},"content":{"rendered":"\n
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\"Cannes\"<\/figure>\n<\/div>\n\n\n

Indian film industry seeks new horizons at Cannes<\/h1>\n\n\n\n

Cannes (France) (AFP) \u2013 India\u2019s film industry, the world\u2019s most prolific, takes center stage at the Cannes Film Festival, but insiders say it\u2019s a challenge to appeal to global audiences without losing its huge fanbase at home.<\/p>\n\n\n\n

India is the festival\u2019s first-ever guest of honor this year in its \u201cFilm Walk\u201d where global companies come together to buy and sell film rights and strike production deals.<\/p>\n\n\n\n

A high-level Indian delegation, including a government minister, gained privileged access to global distributors and screened many films in development seeking funding.<\/p>\n\n\n\n

\u201cWe feel that Indian cinema is perhaps at a turning point, that there has been a revival of Indian cinema,\u201d J\u00e9r\u00f4me Paillard, general manager of the Marche du Film, told AFP.<\/p>\n\n\n\n

Global distributors took great interest in India a decade or more ago with global hits like the Hindi-language film \u201cThe Lunchbox\u201d (2013).<\/p>\n\n\n\n

\u201cAnd then nothing happened,\u201d he said.<\/p>\n\n\n\n

\u201cBut now there are several movies in the works that we find interesting. Maybe there\u2019s some new momentum.\u201d<\/p>\n\n\n\n

\u201cVery autonomous\u201d<\/h2>\n\n\n\n

The Indian film industry produces up to 2,000 films a year, more than any other country.<\/p>\n\n\n\n

The country\u2019s 1.4 billion people, growing middle class, huge network of theaters and large global diaspora give the industry a fanbase that is the envy of the world.<\/p>\n\n\n\n

It has also made inroads beyond its native speakers \u2013 into places like China, Egypt and Nigeria.<\/p>\n\n\n\n

But catering to Indian tastes can often stand in the way of going further, said Pranad Kapadia, director of Moviegoers Entertainment, a UK-based distribution company specializing in Indian cinema. Indian cinema enjoys a huge domestic market ROB ELLIOTT AFP<\/p>\n\n\n\n

\u201cWe are very independent,\u201d he told AFP at the Cannes Film Festival.<\/p>\n\n\n\n

\u201cObviously, a filmmaker wants to create content that resonates with every audience. But in an effort to target a non-primary audience, you can alienate your primary audience.\u201d<\/p>\n\n\n\n

Independent filmmakers in India \u2013 with a taste for more sophisticated fare that might appeal to the global festival circuit \u2013 often struggle to secure funding from mainstream producers or the government, Paillard said.<\/p>\n\n\n\n

It\u2019s not always the case. In the 1950s and 1960s, a generation of Indian directors moved away from traditional musicals and were supported by the government.<\/p>\n\n\n\n

The most acclaimed is Satyajit Ray, whose films have won awards at the Cannes, Venice and Berlin film festivals.<\/p>\n\n\n\n

But as big-budget blockbusters have grown in prominence in recent years, these independent films have been eclipsed by Bollywood production aimed at mass audiences.<\/p>\n\n\n\n

\u201cStay on the Dance Floor\u201d<\/h2>\n\n\n\n

Many are still trying to break the mould, such as \u201cEnglish Vinglish\u201d (2012), which did well at home and with expatriate Indians, and was later dubbed or subtitled into 12 other languages.<\/p>\n\n\n\n

\u201cThere are directors, storytellers and subjects who can travel,\u201d Kapadia said, highlighting director Sanjay Leela Bhansali as someone who appeals to both mainstream Indian audiences and the arts and entertainment crowd. western test.<\/p>\n\n\n\n

Bhansali\u2019s latest film \u201cGangubai Kathiawadi\u201d premiered at the Berlin Film Festival this year.<\/p>\n\n\n\n

\u201cOur job is to keep pushing the boundaries,\u201d Kapadia said. \u201cSky is the limit.\u201d<\/p>\n\n\n\n

The experience of this year\u2019s Film Market, meanwhile, may take some time to translate into tangible deals outside of the main Indian markets in South Asia and the Gulf States, but it remains invaluable, said said Kapadia.<\/p>\n\n\n\n

\u201cYou have to be there. Stay on the dance floor and you\u2019ll find a partner,\u201d he said.<\/p>\n\n\n\n

Indian actress Pooja Hegde, who makes four films a year in three Indian languages \u200b\u200band has 20 million Instagram followers, said she too had hope.<\/p>\n\n\n\n

\u201cThings are changing. Indian cinema is going out into the world,\u201d she told AFP.<\/p>\n\n\n\n

\u2018Indian cinema goes global\u2019, says Hegde Stefano RELLANDINIAFP<\/p>\n\n\n\n

She and many other Indian actors present at Cannes \u2013 including superstar Deepika Padukone, one of the main members of the jury \u2013 were promoting \u201cthe India brand\u201d, added the 31-year-old former second runner-up in the Miss Universe competition. India.<\/p>\n\n\n\n

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Copyright \u00a9 2025. La Dama Y La Muerte. All Rights Reserved.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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